ARTDESIGNFOODHUMOUR

Monday, November 23, 2009

TECHNOLOGY & the arts

There is a difference though, between using tech as a tool and using it in place of thinking or ability. This is the problem with all tech; people come to rely on it to give them an advantage that they don’t have the skills for otherwise, nowhere is this more apparent than the field of visual art.

they can have a website and advertise for free to people around the world. What this does is it creates pressure to commoditize art; to make it a widget and mass produce it like any other thing being made in the same way, as much as possible and as cheap as possible. Tech allows you to have no committment to a craft, you can dabble and still teach high school or work at an office, ebay is up 24 hours selling for you.

Social networking, another tech invention, has convinced people that what you are doing every minute of the day is important. This electronic voyeurism has artists racing to post their images on ning or facebook and then tell everyone on twitter. The side effect of these social media is that the painting itself becomes a byproduct of its promotion, it convinces people with mediocre skills that ability is unimportant; it is networking and marketing that creates your success. Fame is now more important than talent, and what tech does more than anything is it allows people to become noticed without having to earn that notoriety with ability and hard work.

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